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Disha AI
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AI Health Coach.
Available 24/7. No judgement. Real care.
200 million Indians are living with a chronic condition. The system gives them a diagnosis, a prescription, and a goodbye.
No structured support. No meaningful patient education. No mechanism for compliance.
Predictably most fall off within weeks.
What chronic care actually needs isn't complicated. Something that knows your entire health story. That helps you get answers at 11pm when you're scared. That helps you navigate the day-to-day decisions. That motivates you when you're down. That helps you get back on track.
That's not an app. That's a person.
The product did not drive outcomes; the person did.
The product didn't retain users. The person did.
Only humans work
Disha calls you for coaching. 20-min onboarding consultation when you start.
Memory + Knowledge Base power every reply with full context.
Diet & fitness planning from memory. Built-in protocols personalize everything.
29 years old. Lucknow. Diagnosed with PCOD, trying to conceive, and feeling unsupported at home.
We launched in September 2025. In just 6 months:
Trending #1 on Play Store & App Store in Health category
Curelink Co-Pilot · 2021–2025
Building blocks of Disha were forged in our pursuit of delivering better care. We converted our health coaches to become super coaches.
5 years of Curelink's Co-Pilot produced a proprietary, human-annotated dataset that no competitor can replicate overnight. Every consultation, every voice call, every diet chart — captured, cleansed, and labelled by real clinicians.
10 years together. 5 years in healthcare.
Meta & Google remain our base — these three experiments build a brand that acquires itself.
| Signup Month | W1 | W2 | W3 | W4 |
|---|---|---|---|---|
| Oct '25 | 97.35% | 21.22% | 9.39% | 6.57% |
| Nov '25 | 95.05% | 23.82% | 11.3% | 7.57% |
| Dec '25 | 98.19% | 28.99% | 13.95% | 9.43% |
| Jan '26 | 98.88% | 30.16% | 18.45% | 13.46% |
| Feb '26 | 98.67% | 25.58% | 15.81% | 10.97% |
| Sign up month | M1 | M2 | M3 |
|---|---|---|---|
| Oct '25 | 97.43% | 9.3% | 4.57% |
| Nov '25 | 95.54% | 10.95% | 4.28% |
| Dec '25 | 98.34% | 11.59% | 5.05% |
| Jan '26 | 98.94% | 15.11% | — |
| Feb '26 | 98.72% | — | — |
Continuous improvement in activation rate with deepening per-user engagement: proof of real improving product-market fit.
| Sign up month | M1 Subs | Active | Active % | Avg Msgs | Avg Talk (m) |
|---|---|---|---|---|---|
| Oct '25 | 2,300 | 2,241 | 97.43% | 21.54 | 20.48 |
| Nov '25 | 5,114 | 4,886 | 95.54% | 29.2 | 22.08 |
| Dec '25 | 13,403 | 13,180 | 98.34% | 48.27 | 23.01 |
| Jan '26 | 27,919 | 27,624 | 98.94% | 71.32 | 23.46 |
| Feb '26 | 39,131 | 38,629 | 98.72% | 56.67 | 20 |
| Sign up month | M2 Subs | Active | Active % | Avg Msgs | Avg Talk (m) |
|---|---|---|---|---|---|
| Oct '25 | 1,209 | 136 | 11.25% | 20.65 | 2.87 |
| Nov '25 | 2,751 | 306 | 11.12% | 27.59 | 4.8 |
| Dec '25 | 7,198 | 1,083 | 15.05% | 63.98 | 5.29 |
| Jan '26 | 13,467 | 2,699 | 20.04% | 78.1 | 8.1 |
Activation scaled without diluting. Even as the subscriber base grew 17× (2.3K → 39.1K), M1 activation held rock-steady above 95% — peaking at 98.94% in Jan. Per-user messages grew 3.3× from 22 to 71. M2 re-engagement nearly doubled — 20% activation with 78 avg messages in Jan — signalling deepening habit formation, not one-time curiosity.
Everything a human coach does — proactively, at zero marginal cost. Four pillars of daily engagement, grounded in an education layer, all orchestrated by a compliance engine that decides when to reach out and what each user needs next.
We closed a $3.5 million seed round in April 2022 from Elevation Capital, Venture Highway, and some angels.
Health goals of users who signed up in the last 7 days — showing the breadth of conditions Disha serves.
Share of new signups in the last 7 days by age band (illustrative).
Glucagon-like peptides that control blood sugar, slow digestion, and signal fullness — powering the next generation of weight & metabolic care.
Propriety Health Data on which it is fine tuned on.
Conviction on the final user experience.
Regulatory advantage in India compared to stricter US healthcare regulations.
Feature-heavy app flows; chats are an after-thought, not the product.
Replacing paid human coaches with AI cannibalises their highest-margin revenue stream.
Calls & WhatsApp pings stored as one-channel mush → useless for fine-tuning.
Curelink was born conversational — nothing to unlearn, nothing to undo.
Super Living is a content-first lifestyle brand. Disha is a healthcare company — the product philosophy, success metrics, and moat are fundamentally different.
Disha’s direction: become the AI doctor that orchestrates the entire health journey — not a media company that inspires and hopes for the best.
