Chronic care
is broken.

200 million Indians have a chronic condition. Most get a prescription, maybe a diet chart, and go home. No one follows up. No one checks compliance. No one calls when they fall off track.

The conditions behind the 200M

101M

Diabetes

70M

Obesity

50M

Erectile Dysf.

42M

Thyroid

36M

PCOS

35M

Rectal Dysf.

27M

Fertility Issues

What if you had someone who knew your entire health story? Someone available at 11pm when you're scared. Someone who never forgets. Someone who actually follows up.

That's not an app. That's a person. That's Disha.

Meet Disha

Your health coach.
A person, not an app.

What makes Disha different

✓

She listens — context, history, emotion

✓

She counsels — empathy-first, outcome-driven

✓

She shows up — proactively, when life gets hard

✓

She adapts — every person gets a different Disha

Calls Chat Memory Health Journey Planning Proactive Outreach

User downloads Disha

↓

20–30 min onboarding call

Disha listens, understands, and plans — just for you

↓

Disha can·call·chat·educate·counsel·train·guide·track·motivate

Every person gets a different journey

PCOS

Pregnancy

Weight loss

Diabetes

Thyroid

Preconception

Erectile Dysf.

Postpartum

Gut health

Mental wellness

100+ more

There is no fixed user journey.

Every path is designed by Disha — in real time, from the very first call.
A PCOS patient's journey looks nothing like a pregnancy or a diabetes journey.

Traction

Disha is already delivering care.
At scale.

We launched in September 2025. In just 7 months:

Total Talk Time

Total Messages

₹2.4Cr+

Monthly Recurring Revenue

Month-over-month growth · Nov 2025 → Mar 2026

👥

Active Users

▲ 11x from Nov

Nov

34K

Dec

97K

Jan

284K

Feb

377K

📞

Monthly Talktime (Minutes)

▲ 8.5x from Nov

Nov

336K

Dec

868K

Jan

2.25M

Feb

2.87M

💬

Monthly Messages

▲ 23x from Nov

Nov

266K

Dec

911K

Jan

2.99M

Feb

4.18M

Trending #1 on Play Store & App Store in Health category

Why This Works

Every company arrived at
the same place.

The product didn't retain users. The person did.

🇮🇳 India

Sugar.fit

300+ coaches

HealthifyMe

2,000+ coaches

BeatO

500+ certified coaches

🇺🇸 US

Noom

2,700 coaches

Livongo

All coaches are CDEs — acquired for $18.5B

Every single company arrived at the same truth: the bond between coach and patient is the product. But a single coach can serve 30-40 users. To serve a million people, you need tens of thousands. Unless you build the coach.

The birth of Disha

Problems that we were solving which lead to disha copilot

health coach copilot → call summarization → diet plan generation → proactive outreach → Disha.

Some examples and quick connection to how solving for efficiency led to a lot of building blocks that led to Disha

Curelink · 2019–2024

The building blocks

Knowledge Base

Structured clinical anchors & instructions per condition

Dual Channel Call Recordings

Speaker-separated waveforms & live transcription

Turbo-Charging Care Chats

AI-assisted replies with full patient context in one panel

Memory

Long term with temporal context

The Secret Sauce · 2019–2024

Our Unfair Advantage — Data

5 years building Disha's co-pilot produced a proprietary dataset that no competitor can replicate overnight. Every consultation, every voice call, every diet chart — captured, cleansed, and expert-labelled.

🔗

Life-cycle depth

Every touch-point captured: intake, labs, plans, follow-ups, outcomes.

🏷️

Clinician-curated labels

Notes, goals, interventions & results tagged by practising experts.

⚡

Fine-tuning ready

Structured, time-stamped & query-ready for model training and evaluation.

2M+

Chat Queries

Real day-to-day questions, wins & setbacks

1.2M+

Voice-Consult Minutes

Rich language, tone & empathy cues

10K+

Complete Patient Journeys

From first consult to outcome follow-up

40K+

Personalized Diet Charts

Food, culture, budget & adherence data

6 TB

Structured Longitudinal Records

All cleansed, time-stamped & query-ready

Fine-tuning ready

Team

Our Unfair Advantage — Team

11 people. One mission.

Aman & Divyansh

10 years together. 5 years in healthcare.

4 Engineers

4 Health Coaches

1 Doctor

1 HR + Admin

The core insight

Health is episodic in spending. Continuous in need.

Every company that fought this pattern lost. We're the first that can work with it.

User's need intensity

Cost of human coach

Cost of Disha AI

Trust with care provider

When the cost of maintaining the relationship is near zero, you stop losing users in the valleys. You stay present. Trust compounds. And when the next health episode hits — the user is already yours.

Long-Term Vision

Once Disha becomes the trusted health companion,
it opens immense revenue opportunities.

What we are building first

❤️

Relationship

📊

Data

🛡️

Trust

Once these are built, a world of possibilities opens

🩺AI Family Doctor

🔬Lab Test Booking

💊GLP-1 & Peptides

👨‍⚕️Specialist Referrals

Revenue & Growth

Two curves.
Both going vertical.

Paid Channel CAC

₹112

per acquired user

CAC + Inference Cost Recovery

90 days

full payback window

Net Revenue (MoM)

₹1.2L

Sep

₹6L

Oct

₹15.7L

Nov

₹42.5L

Dec

₹99.5L

Jan

₹1.6Cr

Feb

~₹2.4Cr

Mar

New Trial Subscribers (MoM)

Sep

Oct

12K

Nov

35K

Dec

80K

Jan

1.2L

Feb

~1.4L

Mar

Sign-ups

Trial Activation ~17%

1st Payment 40%

2nd Payment 52%

3rd Payment 65%

4th Payment 70%

5th Payment 75%

Growth

Beyond paid ads.
3 organic growth bets.

Meta & Google remain our base — these three experiments build a brand that acquires itself.

@disha.health

India's first AI Health Coach

141K

followers

posts

Experiment 01

Disha as Influencer

First AI entity to 10M health followers

— 140K followers in 4 months — organically
— 2K users + 8K messages via Instagram daily
— POV content + human DMs drive follow-back loop

North star: First AI entity to 10M health followers

Experiment 02

#MyDishaStreak

Every milestone → a UGC moment

— User hits a streak → Disha creates a personalised achievement card
— Chat nudges user to post & tag Disha
— Disha reshares every single one

Moat: Every tag compounds one identity — zero brand dilution

Experiment 03

Give One, Get One

Referrals that feel like care, not marketing

— 1 month free for referring a friend or family member
— Triggered at active streaks — Disha makes the ask
— Already happening organically, before any incentive

Insight: WHOOP proved referral works in health — Disha has warmer trust signals already

Roadmap

Three chapters.
One clear mission.

Sep — Nov 2025

Chapter 1: Solve Day 0

Perfect the onboarding call
Build the first relationship
Prove users will talk to an AI for 19 minutes

✓ 80% completion rate. Day 0 solved.

Jan — Mar 2026

Chapter 2: Build the Foundation

Memory layer & context-aware chat
Data curation pipelines
Call cost ₹15 → ₹2.2/min
Internal tooling for A/B testing at scale

✓ Platform ready. Unit economics cracked. Profitable.

Apr — Sep 2026

Chapter 3: Retention

Engagement loops that bring users back daily
Contextual narrative — personalised care tips tied to your health story
Guided exercises & sessions
Meal picture tracking, streaks & milestones

→ This is what the funding unlocks.

Retention

Retention is low.
It's our #1 focus.

⚡

Usage = Talktime or Manually typed message.

Effort, not consumption.

Effort correlates to Outcomes.

📈 W1 / W2 / W3 / W4 Usage Cohorts

Signup Month	W1	W2	W3	W4
Oct '25	19.7%	9.7%	6.2%	5.6%
Nov '25	21.4%	11.3%	7.7%	5.8%
Dec '25	24.7%	12.3%	8.1%	6.9%
Jan '26	22.7%	13.4%	9.6%	8.5%
Feb '26	23.6%	14.9%	10.6%	9.7%

📅 Month-on-Month Retention

Cohort	M1	M2	M3
Sep '25	22.66%	14.01%	13.29%
Oct '25	22.07%	11.47%	10.94%
Nov '25	24.69%	13.03%	9.42%
Dec '25	29.61%	13.09%	—
Jan '26	28.26%	—	—

Retention Plan

Three levers.
Next 90 days.

🔁

Engagement

Call & chat Meal tracking Streaks

Proactive outreach & goal reminders
Photo-based meal auto-logging
Loss-aversion streak nudges
Milestone celebrations

✨

Contextual Care

Recipe library Post-consult tips

Right content at the right moment
Triggered by user state & history
Fully automated & personalised

🏃

Exercise & Sessions

7 session types

Exercise & yoga
Guided meditation
Antenatal · Zumba · Garbh Sanskar
Lactation counselling

Between meals · tracking gaps Motivation dips & streaks Post-consult continuity Habit formation · daily sessions

Designed to compound — each closes a different drop-off point in the user journey

The Ask

The bets
you are making.

What is proven

✓ Two GTM channels that work
✓ ₹2.4 crore monthly revenue with 20% profits
✓ A team who delivered results in the last 5 years with 150 coaches serving more than 2 lakh patients

What has to be proved

→ Can we build the retention?
→ Can Disha become the go-to primary person for help?
→ Can Disha coach and navigate through the health journey through our dedicated protocols?
→ Can the relationship stick beyond the first month?

Disha!